In recent years, Retail Media Networks (RMNs) have emerged as a significant trend in Taiwan’s digital marketing landscape. By integrating digital marketing technologies with retail data and in-store traffic, RMNs offer retail brands a novel approach to engage consumers while creating new revenue streams for retailers. Both online and offline channels are embracing RMNs, transforming every consumer touchpoint into a valuable marketing opportunity for brands.
For the past five years, Take Martech Marketing’s “take! Smart Experience Marketing” has provided innovative OMO (Offline-Merges-Online) marketing solutions through smart sampling machines strategically placed in popular shopping centers across Taiwan, such as Eslite, Global Mall, Carrefour, Showtime Cinemas, and Focus Square. By delivering real-world product experiences and engaging sampling formats, Take Martech enables brands to acquire valuable digital assets, including LINE, Facebook, Instagram, and e-commerce memberships. In essence, Take Martech has become a pivotal player in bridging the gap between physical retail and digital marketing through RMNs.
As RMNs evolve into omnichannel solutions that seamlessly connect online and offline consumer experiences, TenMax, Taiwan’s leading digital ad tech company, and Take Martech have announced a strategic partnership. This collaboration will integrate take! Smart Experience Marketing into TenMax’s RMN service portfolio, enhancing their ability to deliver exceptional digital marketing services to brands and retailers. This partnership will enable Take Martech to broaden its reach while leveraging TenMax’s extensive expertise in RMNs, thereby offering clients a more comprehensive suite of solutions.
Nathan Chiu (邱繼弘), CEO of TenMax, remarked, “TenMax has achieved significant results in RMN implementation for major retail clients both in Taiwan and internationally, establishing us as a leader in the RMN space. Our collaboration with Take Martech, bolstered by their expertise in physical retail marketing, will further enhance TenMax’s capabilities in omnichannel RMNs, unlocking greater market opportunities for our clients.”
Jimmy Yu (游士逸), CEO of Take Martech, noted, “take! has introduced new value to physical retail environments by merging real-world product experiences with digital marketing. Our successful case studies have demonstrated that our platform can yield tangible results for brands and attract new customer segments. Partnering with TenMax will help us achieve our vision of creating Asia’s largest OMO marketing platform.”
