TenMax and REV Media Group have entered into a partnership where REV Media will leverage TenMax’s proprietary advertising platform technology to further enhance their digital media network and revolutionize Malaysia’s digital advertising landscape. This partnership also marks TenMax’s official presence in Malaysia which will further strengthen TenMax’s Southeast Asian operations.
Taipei & Kuala Lumpur – Mar. 15, 2021 – TenMax Adtech Lab, the leading innovator in digital advertising technology in Asia, is most excited to announce that they are entering into a partnership with REV Media Group, Malaysia’s top digital media publisher, to transform and enhance Malaysians’ consumer experience in digital advertising.
Through this collaboration, TenMax is set to empower REV Media with PPStudio, a creative advertising platform that will boost REV Media Group’s overall efficiency on the delivery of ads and creative content discovery throughout their media network. Developed by TenMax, PPStudio is a user-friendly backend system designed especially with brand marketers in mind to address the marketing and communication needs of the digital age. Having more than 40 different types of non-standardized creative formats in its inventory, PPStudio allows marketers, agencies or enterprises to easily create next generation display ads with stunning visuals that will capture target audiences’ attention more effectively, thereby increasing ad engagement rate and improving the overall performance of a brand’s marketing campaign.
According to the latest statistics, 83% of Malaysians are now online and they spend an average of nearly 8 hours per day on the Internet consuming media, the longest among Southeast Asian countries. This implies endless opportunities for brands, digital media publishers and digital advertisers to deliver their brand message or content to their target audiences. “Malaysia is one of the fast-growing Southeast Asian countries experiencing explosive growth in digital media, and TenMax’s partnership with REV Media will reshape the way Malaysians consume and experience digital content,” says Jeremy Lin, TenMax’s Regional Business Director. “This partnership also signifies TenMax’s official launch in Malaysia, and we are looking forward to help more Malaysian businesses achieve substantial growth with our next generation ad technology innovations.”
Combining TenMax’s innovative ad technology and REV Media’s vast media network reach, this partnership is poised to redefine Malaysia’s digital advertising landscape and depicts how both companies are joining forces to address the ever-changing market needs in the digital era.
About TenMax
Established in 2015, TenMax Adtech Lab is a subsidiary under the funP Innovation Group corporate umbrella that specializes in RTB Advertising Technology, with an international presence in 5 different countries and counting. As Asia’s leading innovator in digital advertising technology with profound expertise in ad tech and strong devotion to creating an integrated digital advertising ecosystem, TenMax has developed several groundbreaking technologies to help brands communicate better with their target audiences such as PPStudio, which earned TenMax the 2020 MMA APAC SMARTIES Silver Award in the Banner & Rich Media Advertising category.
About REV Media
REV Media is the leading digital publisher in Malaysia, representing over 30 top authority brands with an extensive distribution network that reaches out to more than 15 million people each month, about 75% of Malaysia’s Internet population. Harnessing the power of data and technology, REV Media Group aims to deliver engaging content that matters the most to Malaysian audiences across multiple languages and platforms comprising News, Entertainment, Lifestyle, Technology and more. Leveraging on their comprehensive platform and reach, REV Media strives to elevate brands to greater heights through influential, data-driven digital marketing solutions and exceptional content aimed at winning the hearts of consumers.
