Revolutionizing Users’ Advertising Experience Through Creative Layout, Providing New Perspective On Brand Communication
(Taipei, 10th Dec) The winners of MMA (Mobile Marketing Association) APAC SMARTIES Award have been announced. Among Asia Pacific’s 103 finalists, TenMax’s entry “Unlock Brand Potential: Breaking the Glocalization Wall with Data-driven Creatives” stood out from the rest, winning the Silver Award in the Banner & Rich Media Advertising category.
TenMax’s self-developed third-party creative advertising Ad Serving platform helped world-renowned international lock brand Yale to develop advertising materials and creative strategies, to overcome the brand awareness bottleneck often encountered by international brands in local markets. TenMax’s Ad Serving platform develops almost forty different types of non-standardized creative advertising formats, helping brands to inspire data-driven creativity to tell better brand stories and enhance marketing strategies. This changes consumers’ perception of the usually flat, monotonous, and image/video-based advertising formats, as well as providing brands a unique viewpoint on brand communications.
Entering its eighth year, The APAC SMARTIES Award is Asia Pacific’s prestigious marketing award organized by the international association MMA (Mobile Marketing Association). As the most influential marketing award in the global marketing industry, MMA APAC hopes to encourage more innovative companies to initiate groundbreaking marketing communications between brands and consumers. For more information, please visit the event’s official website.
