As the year-end shopping season approaches, consumers are looking for more than just discounts – they want a shopping journey that is engaging, interactive, and immersive. Marketing trends have shifted towards digital experiences and experiential advertising, as shoppers increasingly prefer brands that can provide a heightened sense of discovery and connection with the products.
Studies show that interactive ad formats, such as 360-degree displays and short video showcases, achieve over 30% higher click-through rates compared to traditional static ads. These experiences allow consumers to engage with products in dynamic, multidimensional ways. Additionally, over 80% of consumers cite limited-time offers as a primary purchase motivator, as the thrill of time-sensitive promotions creates a sense of urgency and excitement.
In response to the year-end shopping trends, TenMax has launched two innovative ad formats for Q4—Skyscraper Shopping Carousel and Billboard Shopping Carousel. These formats provide brands with a powerful tool to capture attention in the competitive year-end market.
The Skyscraper & Billboard Shopping Carousel ad formats provide a highly engaging experience for both mobile and desktop users, ideal for promoting featured products and discounts. With large-scale vertical and horizontal designs, users can swipe through multiple products, easily catching each product’s unique highlights and the latest offers. This dynamic carousel increases product visibility and interaction, keeping shoppers engaged longer, encouraging them to explore more, and strengthening their purchase intent. Each swipe is a chance to capture attention, enhancing brand exposure and driving conversions, leading to a surge in brand recognition and sales.
Industry Applications: Inspire Shoppers and Boost Engagement
Imagine a consumer scrolling through their phone for the latest fashion trends or deals. The Skyscraper Shopping Carousel format acts as a brilliant digital showcase, displaying a variety of products in a scrolling format. With every swipe, shoppers can easily browse items and instantly see current discounts and promotional offers, adding appeal and interactivity to their shopping journey. Whether commuting, sitting at a café, or relaxing at home, this intuitive display grabs their attention instantly!
- Fashion Retail: Apparel brands can showcase new collections and accessories. With a simple swipe on mobile or desktop, consumers can view product images from different angles and styling suggestions, enhancing the browsing experience, sparking shopping inspiration, and guiding the purchase process for higher conversion rates.
- Beauty Industry: Beauty brands can highlight multiple new and best-selling products, offering exclusive promo codes, and encouraging customers to order samples, or make a purchase. Carousel ads can also be used to launch new products, drawing attention to the latest offerings and maintaining market competitiveness.
- E-commerce Platforms: For comprehensive shopping sites, the Skyscraper/ Billboard Shopping Carousel format can spotlight holiday-specific promotions (like double digit 11.11 or Christmas), attracting customers’ attention. Each swipe showcases popular products while updating discounts in real time, ensuring customers don’t miss any deals.
Start Creating Immersive Marketing Experiences with Creative Ad Formats Today!
Are you an advertiser looking to combine the Mobile Network and Rich Media ad formats for eye-catching, engaging ad experiences? TenMax offers comprehensive media services, covering ad formats, audience targeting, and premium media traffic.
Are you an agency or publisher seeking higher-performing ad formats to maximize revenue? TenMax’s one-stop creative ad tool ‘AdNeon’ lets you quickly produce high-performing, advertiser-preferred creative ads.